I wear three hats, as a cartoonist and as the leader of a “syndicate” that resells a package of editorial cartoons and columns to over 800 newspapers in the USA –my third hat is running our big Cagle.com Web site. I love editorial cartoons. I do what I love. But, love can be painful …
Our troubled editorial cartooning profession has been losing employee positions in roughly the same proportion as all newsroom jobs lost over the past couple of decades. Journalism has become a freelance profession, and so has editorial cartooning. Three of our CagleCartoonists recently lost their jobs, Patrick Chappatte with The International New York Times, Nate Beeler with The Columbus Dispatch and Rick McKee with The Augusta Chronicle. Bad news for editorial cartoonists seems to be coming in at a faster clip.
Conservative editors don’t like the liberal cartoons; angry readers demand retribution from newspapers and cartoonists who offend them; timid newspapers fear losing readers who are easily offended; all are just spice in our complex stew, which started brewing when newspapers lost their the bulk of their advertising revenue to the internet, and began a slow decline in circulation.
Online clients haven’t replaced print clients for us. As print declines, online publications don’t hire cartoonists and have not developed a culture of paying for content, and few of them purchase syndicated cartoons. We have some great online clients, like FoxNews.com and CNN.com, but they are the exceptions.
There are now between 1,300 and 1,400 daily, paid circulation newspapers in the USA. Thirty years ago there were over 1,800 dailies and over 130 employee editorial cartoonists –only a very small percentage of newspapers ever hired staff cartoonists. The vast majority of American newspaper readers have seen editorial cartoons through syndication. The number of syndicated editorial cartoonists hasn’t changed much in the past 50 years.
In recent years as newspapers continue to struggle, rates for syndicated cartoons have declined, but cut-rate deals for packages of syndicated cartoons have driven rates close to zero. Larger syndicates “bundle” editorial cartoons with their comics, essentially including the editorial cartoons for free. Editorial cartoons are thrown into packages with puzzles and advice columns, in cheap weekly, college and specialty offerings. Editorial cartoons are sometimes sold in group deals for “pennies per paper.”
In general, 20% of the cartoonists get 80% of the reprints, so the majority of editorial cartoonists have always struggled in a difficult profession and have never earned a lot. The same percentage still applies to slices of today’s smaller pie.
American editorial cartoonists are mostly liberal, and most American newspapers are rural and suburban papers serving conservative readers, so there is a supply and demand disparity. Liberal cartoons don’t get reprinted as much, because there is an over-supply of liberal cartoons. That said, conservative cartoons expressing strong opinions also don’t get reprinted much. The cartoons that are increasingly the most reprinted are the funny cartoons that express little or no opinion at all.
One of our clients, The China Daily, is owned by the Communist government in China; they asked me, “Daryl, how many of your cartoons express no opinion? Those are the cartoons we want.” The Chinese aren’t much different from American editors in this regard –except that they are more blunt.
When Trump was elected we were flooded with calls from unhappy editors complaining that, “all the cartoons I like have stopped!” The problem was that cartoonists stopped drawing the Hillary and Obama bashing cartoons that conservative editors preferred. We put up a selection of “Trump Friendly Cartoons” near the top of our CagleCartoons.com site that helps conservative editors find the cartoons they like in a sea of liberal cartoons they dislike; this helped to stop the hemorrhaging of conservative subscribers.
Cartoonists don’t draw for their clients, we draw whatever we want. We’re macho like that. Clients be damned. Sometimes that attitude comes back to bite us. Everything seems to be biting us these days.
We’ve also seen a continuing trickle of newspapers drop their entire editorial pages, including the editorial cartoon. I’m told that editorial pages make readers angry and don’t bring in income. And, of-course, newspapers are going out of business.
I’m often asked about whether Trump and our polarized political environment are behind the decline of editorial cartoons. There is plenty that is wrong in our troubled profession, but it isn’t as simple as editors rejecting the Trump-bashing cartoons. This stew was brewing long before Trump.
Editorial cartoons are an important part of journalism. Don’t let editorial cartoons disappear!
Here at CagleCartoons we syndicate a package of great cartoonists to more than half of America’s daily, paid-circulation newspapers; we’re an important source of income to our struggling cartoonists. Our Cagle.com Web site is free and runs no advertising –the site is entirely supported by contributions from our readers. We need your support. Cagle.com is an important resource for editorial cartoonists around the world and is used in Social Studies classrooms throughout America. Help us survive!
Please visit Cagle.com/Heroes and make a contribution to support our art form and to keep our site online and free, with no advertising!
Daryl Cagle is the founder and owner of Cagle Cartoons, Inc. He is one of the most widely published editorial cartoonists and is also the editor of The Cagle Post. For the past 35 years, Daryl has been one of America’s most prolific cartoonists.